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Media training tips – flipping the question

During an interview, the journalist will want to control the direction the interview is taking. Leading questions, speculative questions, loaded questions… they can all result in a response you may come to regret.  There are a number of tools and strategies for managing difficult questions. One of these is to flip the question by using a key […]

Media training for a crisis #censusfail

After a disastrous night of online frustration for Australians, the much-hyped National Australian Census campaign is now in damage control. Yet, I had to laugh this morning after hearing radio adverts thanking the Australian public on sitting down and completing the online form. I can bet that the ABS is in meltdown mode this morning […]

Media Training: Trick questions

The interview is looming, you’ve rehearsed your key messages, as well as the call to action, (this could be directing your audience to your website for more information) and you’re feeling confident in your preparation techniques. So how do you handle the rough and tough questions, which can turn a well-prepared interview into a controversial […]