So it’s one thing to prepare a key message and weave it into a media interview…. it’s a whole new ball game (pardon pun) to do a Marshawn Lynch … but gee did he get worldwide attention and I think we all got the message! If you missed him take a look: Marshawn Lynch
This author has yet to write their bio.Meanwhile lets just say that we are proud Main_User_3 contributed a whooping 101 entries.
Entries by Main_User_3
In our media training workshops, we will often get through an entire practice interview without a single mention of the organisation, or product the interviewee is there to talk about. When you have questions being fired at you it’s easy to forget exactly why you are there. Even more surprising are the number of people […]
Media training is so much more than just being “camera ready” with key messages prepared. Media training should delve deeper to ensure an organisation has recognised potential risks (commonly referred to as an issues audit) and then developed a media plan which will set out exactly what staff should do in the event of an […]
Is your organisation still avoiding social media in the fear it could become another forum for complaints and further stretch your customer service team? It’s true having an organisational Facebook page, for example, will mean assigning at least one person to managing the feedback on that page. In our experience, people complain on social media when they’ve had no […]
George Brandis on Metadata
We’re all used to seeing targeted ads on our Facebook newsfeed. When you create a profile as a 40+ female who likes Masterchef and The Real Housewives of Beverley Hills (much classier than the O.C. bunch), it’s not a big leap to see why they’re serving you up ads about losing tummy fat. And if […]
As far as public humiliation goes, Brazilian footballer, Marcelo kicking the first goal of the first game of the 2014 Brazil World Cup – straight into his own team’s net – would have to be hard to trump. When the stakes are high and, thanks to technology, instantly visible worldwide, things can and do go […]
Outdoor interview at a train station – what could possibly go wrong? Who plans a press conference on a station platform in peak hour? Not sure the Premier was going for laughs but this makes for very funny viewing. Mike Baird struggles to be heard
In business we often steer away from revealing personal experiences, for fear of ‘over sharing’ in the work place. Being “authentic” at work doesn’t always extend to what’s really going on in our personal lives. Today, Channel 9’s Georgie Gardner stepped out from her news reader role to share a very personal story about miscarriage and the ongoing […]
A BIG thanks to Alex Nikulin from reflexdigital.com.au for our new head shots! He arrived with his “Doris Day” filter and a promise to be kind! Stay tuned as we introduce some new members to the Media Friendly team later in the week.