Media training word cloud.

Media training 101.

A recent report on Lyme Disease for Channel 7′s Sunday Night highlighted the dangers of “over training” for media interviews. The spokesman for NSW Health, Dr Jeremy McAnulty was edited to show he repeated what was described in the story as a “well-rehearsed line” over and over again.

Journalists are very cynical about spokespeople who stick so closely to key messages that questions become obsolete. Read more