Isaac Luke talks about his media training with Media Friendly.
Isaac Luke talks about his media training with Media Friendly.
Here are a few tips to get everyone prepared:
1. Who does what
It is important that roles and responsibilities are assigned before a crisis hits so information can be shared appropriately. Establishing rules ensures your team won’t do or say something damaging. Remember to include rules around the use of social media. All staff, from the Execs right through to junior and casual staff should be across the rules of social media engagement especially when something goes wrong.
2. Response procedure
Although every situation is different, being prepared with potential responses and guidelines will allow you and your team to respond as quickly as possible. This is essential in the event of a crisis situation where responses must be given immediately through social media channels.
3. Identify potential scenarios
Identifying the potential risks your organisation may face will help the team understand the typical type of crisis that might hit. Practicing crisis scenarios will test your team members and make sure they know what to do and how to handle a situation that is thrown their way.
4. Keep it up-to-date
Review your plan regularly, don’t just set it and forget it. Make sure to check in and evaluate the plan on an ongoing basis, and update it as need be. Put a reminder in your diary.
Think of your crisis management plan as an insurance policy. Hopefully you won’t ever need to use it, but boy will you be grateful you have one if a crisis hits your business.
As Sydney and other regions in New South Wales are ravaged by severe storms this afternoon, radio announcers do their best to keep listeners updated – the list of road closures and areas affected by black outs and power outages goes on and on and on. From Picton to Cronulla, from Maitland to Woollongong – everywhere and nearly everyone has been impacted in some way.
The SES and power companies are calling for residents to report fallen trees, blackouts and other incidents via social media. They simply do not have enough telephone operators to keep up with the number of calls. They are urging anyone with power to use the internet and platforms including Twitter and Facebook to get the most up to date information.
Social media is such a powerful tool at times like this because its so immediate and so accessible. It enables us to stay connected from almost anywhere.
We are long past these platforms being gimicks or just ”social”. Social media is mainstream and its here to stay.
Many Executives we work with are terrified of public speaking. Whether it is addressing the press or sitting in the hot seat in a live interview, the very thought of either can send high-powered business leaders into a spin. Here are some pointers geared to help you with your next public address.
1. Eye contact – the glance and grab affect
First thing first, establish and hold eye contact with the reporter/audience. Eye contact builds trust, and creates a sense of engagement with your audience. In your interview, or public address you may be offered the use of a teleprompter (there is now an app for this!). You need to speak fluidly with natural pauses and inflections, and not read straight from the prompter. The trick is to glance and grab a phrase while maintaining eye contact giving the impression you are speaking directly to the audience.
2. Yes, you can use notes, but only as a guide
Many times clients will ask to use notes when speaking, and the answer is yes. Just like the use of a teleprompter, you need to glance and grab the next point from your notes with the goal of speaking to your audience and not at your script. The key is knowing what you want to say and using the notes only to keep the facts straight and guide your delivery i.e. beginning, middle and end. This can be particularly useful when you only have a short time to speak.
3. Body language and facial expressions
A great interview or public address can all come undone with a roll of the eyes (think Julie Bishop’s recent reaction to budget cuts). This can happen when a reporter or audience member asks a question that comes left of field, or that you’re not prepared to answer. Your look needs to translate as calm, professional and well-equipped to answer any question that comes your way. In other words, employ your pokerface.
4. The mirror is your friend
Practice your posture and the way you stand before your interview or speech. Be aware of your tone of voice. Take your time with your responses and maintain a calm and professional presence. If you are delivering a speech, or a presentation practice purposeful gestures. If you want to move around, make sure you move deliberately and with purpose. Otherwise stand strong and still.
Everyone’s different. We’d love to hear your ideas on how you manage nerves. Imaging the audience in its underwear might be old school but maybe there’s some other strategies you’ve employed that have really helped?
If there’s a mic anywhere near you always assume its on! Watch what you say both before, during and after the interview or press conference. Fortunately for this sportsman his slip up was embarrassing (for him) and endearing (for his audience). No damage done!
— The Today Show (@TheTodayShow) March 23, 2015
When Charlotte, from this year’s reality show The Block, appeared on The Today Show this morning, I don’t think she was expecting the headline to be about swearing on live Television.
Writing a blog? Here are some tips to get you started
The first thing to do is to think about your audience. What do they want to read about? Are they interested in learning new things, discussing particular topics, adding their two cents? They sure do.
Below are a few of my tips for creating and managing a blog.
Integrate with your website – from an SEO point of view, your blog should integrate with your existing content. The topic and themes of your blog should relate to the purpose of your website. That’s why your audience is on your website, now it’s time to give them more, a view, an opinion, a platform to interact.
Engage with your audience – your blog should be engaging. Every post should have a clear angle, opinion or view. Remember to keep focused, your readers will value what you have to say if you stay on topic. Ask them to add their comments on various articles and encourage interaction wherever possible. Ask for feedback, respond to people’s contributions, build a community of followers. Readers love to interact, so make sure you’re friendly and welcoming.
Make it easy to read – research suggests that people view and scan web pages rather than read every last word on the page. This means short paragraphs, proper use of headings, subheadings, lists, bolds and italics, and generally anything that makes your content appear less intimidating to read. So keep your articles easy, quick reads. Provide lists wherever possible and break up the text. From an SEO point of view, you want to provide at least 250 words of copy.
Create punchy titles – when thinking about things to blog about, write articles that have punchy titles, ones that people search for through search engines and titles that are appealing and catchy. You want to draw people in and inspire their curiosity. Have some fun with alliteration, it can have a subtle but strong impact on your reader.
Keep them coming – try and keep your blog updated with at least two articles a week. Ideally, you need to be blogging every single day, especially if SEO is one of your key priorities. Otherwise, just try and keep things going. (We know how hard this is so just do what you can!)
Images, images and more images – make sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media.
Edit/proofread your post, and fix your formatting – the editing process is an important part of blogging. Ask a grammar-conscious team member to copyedit and proofread your post. In a properly formatted and visually appealing blog post, you’ll notice that headers and sub-headers are used to break up large blocks of text, and those headers are styled consistently. The style stays consistent from post to post. Maintaining this consistency makes your content (and your brand) look more professional.
Call to action – as with media training techniques, it is essential you get your call to action in. At the end of every blog post, you should have a call to action that indicates what you want the reader to do next – subscribe to your blog, register for a webinar or event, read a related article.
So now you’re ready to go – get blogging! OR contact us at Mediafriendly to help you with your next blog!
This week we saw Al Jazeera journalist, Mr Peter Greste walk free from a seven-year jail sentence in Egypt. Mr Greste was found guilty based on evidence that he had in his possession, namely video footage, supporting the blacklisted Muslim Brotherhood but his lawyers have said there was absolutely no substance to the allegations.
During his 400 days in prison, he maintained his innocence and was able to manage his expectations well throughout the process with the support of his family. It was during his press conference in Brisbane we all witnessed that love and support as his family sat by him while he delivered his sincere and very poignant address to his fellow members of the media.
Without a doubt, Mr Greste nailed the press conference. He began by genuinely thanking his family, this was heartfelt and meaningful and certainly came across on camera. Mr Greste tells a story, it is vivid and personal. His experience draws you in – this is a great technique to use when dealing with the media. He also names the campaign his family, along with the media, embarked on in order to release him – Journalism is not a crime #FreeAJstaff. He links the campaign to his social media sites – a clever call to action. What are your thoughts on his press conference?