Outdoor interview at a train station – what could possibly go wrong?
Who plans a press conference on a station platform in peak hour?
Not sure the Premier was going for laughs but this makes for very funny viewing.
In business we often steer away from revealing personal experiences, for fear of ‘over sharing’ in the work place. Being “authentic” at work doesn’t always extend to what’s really going on in our personal lives.
Here are a couple of great keynote speeches you might like to watch for inspiration.
Remember when you come to preparing your next speech or presentation to:
1. Think about your audience. Your presentation should be about ‘them’ not you.
2. Your objective. Are you planning to educate, entertain, persuade, inspire … ?
3. Be authentic. Don’t try to channel Ellen or Tim or even Bill Gates. It won’t work! Be yourself.
4. Spend time rehearsing. Say it out loud. Punctuate your presentation with deliberate pauses. Be descriptive and use metaphors and analogies to colour your speech.
5. Enjoy it. There is nothing more off putting for an audience than watching someone who is clearly uncomfortable and can’t wait to get their presentation over with.
Recently Peta Credlin, well known in political circles as Tony Abbott’s Chief of Staff made an unfortunate slip of the tongue when facing the media over a drink driving charge. I’ve watched this clip a few times just to make sure I didn’t miss something ….
She addresses the waiting media pack with what seems to be a prepared speech. She acknowledges her mistake, thanks police and the courts and then says ….
“Justice doesn’t have to be done, it has to be seen to be done.”
Watch the clip and see if you agree with me.
I’m sure it was an honest mistake.
Incredibly The Australian fixed up her gaffe and quoted her as saying “Justice doesn’t just have to be done, it has to be seen to be done.”
But when her boss and other politicians are so harshly judged and scrutinized by the media, I wonder why Ms Credlin”s mistake was not even mentioned and in the case of The Australian, her quote was doctored so that the mistake was rectified.
What do you think?
It’s hard to believe that Mark Thompson, Essendon’s Assistant Coach would volunteer to sit on a Fox Footy Panel right now without thoroughly preparing for the interview. Afterall, journalists and sports commentators are circling the club like a school of hungry sharks, wanting answers about the alleged use of performance enhancing drugs following the Government’s investigation into suspicious sports supplements.
Media Lesson Number 1. If you agree to talk to the media on any issue you prepare first.
- What are your key messages?
- What are your boundaries?
- How will you push back on questions that you cannot answer?
The club and some players are currently being officially investigated by ASDA. This is one of the biggest stories to hit the AFLand when the story broke it made media headlines around the world.
Take a look at this short snippet of Mark Thompson looking awkward and unprepared.
Remember – always weigh up the pros and cons of talking to the media. What is your objective when you agree to be interviewed and what’s the message you want to get across.
If you don’t know why you are talking or don’t feel confident about getting your message across, you need to ask yourself one important question. Why am I doing this interview?
Not all publicity is good publicity. Sometimes a bad interview can totally ruin a brand.
You may have noticed a growing trend for the longer form news programs like Sunday Night on Channel 7 and Sixty Minutes on Channel 9 to film their guests arriving and then leaving their interview. Often the cameraman will have buttoned on so that the cameras can capture the guest arriving. At that point perhaps they will show the guest looking nervous or arriving with a team of PR and support people who would usually stay off camera.
Similarly at the end of an interview the journalist will thank their guest and signal that the interview is over. The cameraman however does not button off. He keeps rolling while the journalist makes idle chit chat. What the producers are hoping is that the guest will say something far more revealing in those final few moments when they think the interview is over.
Take a look at this recent interview with James Magnussen. The journalist is Chris Bath. She thanks James for his time but then throws in one last “empathetic” comment.
Remember – from the time you greet the journalist until the time you actually leave the building you are on the record. Don’t be fooled by these kinds of throw away comments, jokes or asides.
Have a look at the video and let me know what you think.
Following Australia’s very own “Swim Gate” where a reluctant Emily Seebohm was pushed to speak out by journalists on team partying, stilnox abuse and bullying – have a look at this very awkward video posted on Youtube. Watch the body language between Emily and James. James also makes a rather unfortunate admission regarding his friendship with an infamous Australian tennis player.
I couldn’t resist posting this interivew. It’s game, set and match to Leigh Sales. Expect to be roasted if you don’t prepare for an interview and please don’t ever comment on something you know nothing about!
Even experienced media operators like The Wiggles need media training. Following the announcement that Sam Moran, AKA Yellow Wiggle, would be replaced by Greg Page (the original Yellow Wiggle) – the gang thought they’d make an appearance on the Today Show with Richard Wilkins. I guess Anthony and co thought Richard would go easy. He didn’t.
The lack of preparation for this interview is simply stunning. As far as awkward TV moments go – this is GOLD.
1. Even if the journalist is a friend, he/she still has a job to do.
2. Always prepare.