Media Training Case Study

Peter Greste

This week we saw Al Jazeera journalist, Mr Peter Greste walk free from a seven-year jail sentence in Egypt. Mr Greste was found guilty based on evidence that he had in his possession, namely video footage, supporting the blacklisted Muslim Brotherhood but his lawyers have said there was absolutely no substance to the allegations.

During his 400 days in prison, he maintained his innocence and was able to manage his expectations well throughout the process with the support of his family. It was during his press conference in Brisbane we all witnessed that love and support as his family sat by him while he delivered his sincere and very poignant address to his fellow members of the media.

Without a doubt, Mr Greste nailed the press conference. He began by genuinely thanking his family, this was heartfelt and meaningful and certainly came across on camera. Mr Greste tells a story, it is vivid and personal. His experience draws you in – this is a great technique to use when dealing with the media. He also names the campaign his family, along with the media, embarked on in order to release him – Journalism is not a crime #FreeAJstaff. He links the campaign to his social media sites – a clever call to action. What are your thoughts on his press conference?

Peter Greste

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