Media Training Tips: When is an interview really over?

You may have noticed a growing trend for the longer form news programs like Sunday Night on Channel 7 and Sixty Minutes on Channel 9 to film their guests arriving and then leaving their interview. Often the cameraman will have buttoned on so that the cameras can capture the guest arriving. At that point perhaps they will show the guest looking nervous or arriving with a team of PR and support people who would usually stay off camera.
Similarly at the end of an interview the journalist will thank their guest and signal that the interview is over. The cameraman however does not button off. He keeps rolling while the journalist makes idle chit chat. What the producers are hoping is that the guest will say something far more revealing in those final few moments when they think the interview is over.
Take a look at this recent interview with James Magnussen. The journalist is Chris Bath. She thanks James for his time but then throws in one last “empathetic” comment.
Remember – from the time you greet the journalist until the time you actually leave the building you are on the record. Don’t be fooled by these kinds of throw away comments, jokes or asides.

Have a look at the video and let me know what you think.

James Magnussen talks to Sunday Night

 

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