Media Training: Writing a blog

Writing a blog? Here are some tips to get you started

The first thing to do is to think about your audience. What do they want to read about? Are they interested in learning new things, discussing particular topics, adding their two cents? They sure do.

Below are a few of my tips for creating and managing a blog.

Integrate with your website – from an SEO point of view, your blog should integrate with your existing content. The topic and themes of your blog should relate to the purpose of your website. That’s why your audience is on your website, now it’s time to give them more, a view, an opinion, a platform to interact.

Engage with your audience – your blog should be engaging.  Every post should have a clear angle, opinion or view. Remember to keep focused, your readers will value what you have to say if you stay on topic. Ask them to add their comments on various articles and encourage interaction wherever possible. Ask for feedback, respond to people’s contributions, build a community of followers. Readers love to interact, so make sure you’re friendly and welcoming.

Make it easy to read – research suggests that people view and scan web pages rather than read every last word on the page. This means short paragraphs, proper use of headings, subheadings, lists, bolds and italics, and generally anything that makes your content appear less intimidating to read. So keep your articles easy, quick reads. Provide lists wherever possible and break up the text. From an SEO point of view, you want to provide at least 250 words of copy.

Create punchy titles – when thinking about things to blog about, write articles that have punchy titles, ones that people search for through search engines and titles that are appealing and catchy. You want to draw people in and inspire their curiosity. Have some fun with alliteration, it can have a subtle but strong impact on your reader.

Keep them coming – try and keep your blog updated with at least two articles a week. Ideally, you need to be blogging every single day, especially if SEO is one of your key priorities. Otherwise, just try and keep things going. (We know how hard this is so just do what you can!)

words-1Images, images and more images – make sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media.


Edit/proofread your post, and fix your formatting
the editing process is an important part of blogging. Ask a grammar-conscious team member to copyedit and proofread your post.  In a properly formatted and visually appealing blog post, you’ll notice that headers and sub-headers are used to break up large blocks of text, and those headers are styled consistently. The style stays consistent from post to post. Maintaining this consistency makes your content (and your brand) look more professional.

Call to action – as with media training techniques, it is essential you get your call to action in. At the end of every blog post, you should have a call to action that indicates what you want the reader to do next – subscribe to your blog, register for a webinar or event, read a related article.

So now you’re ready to go – get blogging!  OR contact us at Mediafriendly to help you with your next blog!

Kate.Kate McKay

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