When it comes to media training there are loads of examples of what NOT to do. Politicians usually star in these blooper reels, followed by ill prepared business people and stupid sports stars.
I’m often asked for examples where interviewees have done particularly well … Where they have confidently delivered their key messages and yet remained authentic and believable.
John Borghetti, CEO of Virgin Australia, is one of my favourite media performers. He is calm, compelling and on message. Here is a link to a fairly relaxed interview with The Bottom Line.
I’ve also got to give a gold star to Olivia Wirth from Qantas. Even when under siege by the media she is able to stay calm and focused on her Qantas key messages.
And whilst politicians usually get a bad wrap I have to applaud Anna Bligh who went from villain to hero thanks to her media performance throughout the 2011 Queensland floods. It wasn’t enough to win her an election however I think people really respected her honesty and her leadership through what was a catastrophic time for Queensland.