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Media training: Being prepared for an online crisis

As mentioned before in our blogs, social media should work hand in hand with your mainstream media strategy.  So when you prepare your media crisis management plan, make sure it includes social media channels.  Organisations that are prepared with a proper plan can come out of crisis situation without damaging or losing its valued reputation.

Here are a few tips to get everyone prepared:

1. Who does what 

It is important that roles and responsibilities are assigned before a crisis hits so information can be shared appropriately. Establishing rules ensures your team won’t do or say something damaging.  Remember to include rules around the use of social media.  All staff, from the Execs right through to junior and casual staff should be across the rules of social media engagement especially when something goes wrong.

2. Response procedure

Although every situation is different, being prepared with potential responses and guidelines will allow you and your team to respond as quickly as possible. This is essential in the event of a crisis situation where responses must be given immediately through social media channels.

3. Identify potential scenarios

Identifying the potential risks your organisation may face will help the team understand the typical type of crisis that might hit. Practicing crisis scenarios will test your team members and make sure they know what to do and how to handle a situation that is thrown their way.

4. Keep it up-to-date

Review your plan regularly, don’t just set it and forget it. Make sure to check in and evaluate the plan on an ongoing basis, and update it as need be. Put a reminder in your diary.

Think of your crisis management plan as an insurance policy.  Hopefully you won’t ever need to use it, but boy will you be grateful you have one if a crisis hits your business.

Sydney storm information and updates on social media

Bird’s eye view ... Aleks Strikis (right) and a mate stand on a downed tree in Waverley.

As Sydney and other regions in New South Wales are ravaged by severe storms this afternoon, radio announcers do their best to keep listeners updated – the list of road closures and areas affected by black outs and power outages goes on and on and on.  From Picton to Cronulla, from Maitland to Woollongong – everywhere and nearly everyone has been impacted in some way.

The SES and power companies are calling for residents to report fallen trees, blackouts and other incidents via social media.  They simply do not have enough telephone operators to keep up with the number of calls.  They are urging anyone with power to use the internet and platforms including Twitter and Facebook to get the most up to date information.

Social media is such a powerful tool at times like this because its so immediate and so accessible.  It enables us to stay connected from almost anywhere.

We are long past these platforms being gimicks or just ”social”.   Social media is mainstream and its here to stay.

 

Media training; why social media is now mainstream

There has been a lot of commentary about Hillary Clinton’s official announcement to run for President of the United States of America in 2016. Hillary chose to release an online video, which went viral with an accompanying tweet, to let the world know her plans for the 2016 Presidential Campaign.
No longer reliant on journalists, politicians are increasingly taking control of their own news via social media channels.   President Obama led the way in 2007 when he capitalised on Facebook, Twitter and YouTube to launch his political agenda for his place in the White House. While previous Presidential campaigns have used the internet, none had taken full advantage of social networking platforms quite like Obama and his team.
Fast forward eight years and social media is no longer an extra or ”add-on” media outlet.  Social media is not only being used in a social way, but is used in ‘breaking news’; fast, realtime, up to the second, news.   So why are so many organisations still  reluctant to embark on and embrace social media as a powerful tool armed alongside its counterparts such as radio, TV and print media? Social media is no longer the new kid on the block or a fad but another effective and transparent way to engage with your audience. A social media strategy is just as vital to your business as your media and communication strategy.
What do you think of her video?

Grammar? Spelling? Wot u talkin bout?

OMG… LOL… wats up peeps!  If you’re sick of this new language that’s taken over social media, I’ve found a video that you might relate to and even enjoy …

Fix Your Grammar

Take you back to your childhood and Sesame Street?

Share it around – hopefully some of these very simple lessons might even catch on!