As we all know an apology is about so much more than the word ‘sorry’. It’s about tone of voice. It’s about body language. Does the person offering the apology look and sound sorry?
When Geoff Huegill faced the media pack camped outside his home recently to apologise over his arrest for alleged drug possession, one can only imagine how uncomfortable and nervous he must have been. It was a brave thing to do.
But … watching his apology on the 6pm news I was struck both by the language he used and the smirk on his face. He described the episode as a ”commotion” and then smiled directly into camera as he delivered his “I’m sorry” speech.
Body language and tone of voice MUST match the words you say – otherwise your audience just won’t buy the message.
Here’s hoping Geoff takes a big dose of humility before his court appearance in a few weeks. I actually have no doubt he really is sorry. He shouldn’t be afraid to show that.
As for the big, black get away car …. it might be a good idea to trade it in for something more discreet and inconspicuous. A humble Mazda would do the trick.