These sessions will help you prepare, develop and then test the veracity of your key messages.
The tailored session will help you identify and refine your talking points to ensure your messages work for a range of targeted audiences. This workshop is particularly useful for a new organization or change of brand, or when preparing for a major event or announcement.
The session can also be tailored to focus on potential issues or crises.
Step 1: You will be taken through an “issues audit” whereby issues relevant to your organization and which have the potential to attract media attention will be identified.
Step 2: With our help you will develop a number of key messages and holding statements relevant to the issues identified. These key messages are designed to ensure:
You are prepared when journalists come knocking on your door
Everyone within your organization has a unified voice.
Step 3: Media training.
In a separate workshop you will be given the opportunity to practice using your key messages in a number of media interview scenarios. (Go to Media Training for more information.)