Star media performers

When it comes to media training there are loads of examples of what NOT to do. Politicians usually star in these blooper reels, followed by ill prepared business people and stupid sports stars.
I’m often asked for examples where interviewees have done particularly well … Where they have confidently delivered their key messages and yet remained authentic and believable.

John Borghetti, CEO of Virgin Australia, is one of my favourite media performers. He is calm, compelling and on message. Here is a link to a fairly relaxed interview with The Bottom Line.

I’ve also got to give a gold star to Olivia Wirth from Qantas. Even when under siege by the media she is able to stay calm and focused on her Qantas key messages.″/

And whilst politicians usually get a bad wrap I have to applaud Anna Bligh who went from villain to hero thanks to her media performance throughout the 2011 Queensland floods. It wasn’t enough to win her an election however I think people really respected her honesty and her leadership through what was a catastrophic time for Queensland. title=”Anna Bligh “>

Media Training Tips: Do’s and Dont’s

There are a a few golden rules when it comes to speaking to journalists.  I’ve put together a list of simple “do’s” and “don’ts”.  Here goes:

Don’t say “as I said before” or “as I was telling you earlier” or “as I explained to your producer” or make any reference to an earlier conversation.

Don’t overuse the journalist’s name.

Don’t refer to the subject as “it”.  It can mean anything and later be taken out of context.

Don’t tell a lie.

Don’t make up an answer or guess.

Don’t over explain.

Don’t exaggerate.

Don’t fill in the gaps or pauses.  Make your point and the stop talking.

Don’t repeat a negative.

Don’t be frightened to show emotion.

Don’t speak off the record.

Do use language that’s descriptive and colourful.

Do use metaphors and analogies to explain your message.

Do repeat a key word or phrase to emphasise your point.


Media Training tips: Body language tells its own story.

If you’144013-ian-macdonaldve kept up with the media over the past few months, you’ll have seen former Labor Minister, Ian MacDonald’s smiling face as he has made his way to and from ICAC.  Mr MacDonald is under investigation by the Independent Commission Against Corruption for (amongst other things) ‘gifting’ a mining licence to a former union boss.

Every day, Mr MacDonald has been required to navigate his way through a hungry media pack and no matter what the line of questioning from journalists or how damning the evidence, Mr MacDonald steps in and out of court grinning from ear to ear.  Perhaps he thinks a big cheesy smile will help convince the public of his innocence; that he’s unfazed by the investigation.

At best I think he looks ridiculous.  The smile reminds me of Batman’s arch enemy the Joker – there is something sinister and false about the grin.


And while we’re on the subject of whether grinners really are winners, take a look at another seriel smiler!

Tom Waterhouse-tom waterhouse has also made headlines recently, first for his “advertorial” commentary and gambling tips on Channel 9’s NRL coverage and just last week for his role in the “More Joyous” racing scandal.  Taking an ill advised leaf out of Ian MacDonald’s book, Tom hasn’t yet learnt that it’s ok not to smile for the cameras.

Let me know what you think.  Is the smile a tactical error on Mr MacDonald’s part?  Has it rightly or wrongly influenced the way you’ve interpreted the ICAC investigation so far?  And as for Tom …… I realize in gambling circles it pays to have a poker face but seriously!  Body language and facial expressions tell a story of their own.  Make sure your expressions match the words you are saying and the situation you are in.  If they don’t, you run the risk of looking like a fake.


Why the mainstream media can’t or won’t name Australian Entertainer arrested in London.

Late last week rumours were rife that an iconic Australian Entertainer now living in London had been arrested on suspician of sexual offences.  The arrest is apparently not directly related to the Jimmy Savile case but is part of Operation Yewtree which has drawn attention around the world.

While the mainstream media remained conspiciously quiet about the exact identity of the arrested man, twitter outed him as did a number of smaller online media outlets.  The media in Australia said it was unable to identify the man for ‘legal reasons’ however no one could explain exactly what those reasons were or why suddenly this man was afforded anonymity when so many others before him were not.

Claire Harvey from The Sunday Telegraph explained her decision to refrain from naming the man in her column published over the weekend.

“So why do I think it’s not fair to name him?

“Not because I’m scared of any legal penalty for doing so, or because I’m worried about what the print media’s self-regulator, the Australian Press Council, might do to me.

“It’s because I believe we have absolutely no right to jump past the legal process.

“But people are named all the time as being questioned by police, you might argue. Sure – but they’re not hugely famous international celebrities.

“We have no confirmation – beyond gossip – of what this entertainer is supposed to have done.”

It’s a long time since I can recall such restraint and respect from journalists and so while this might explain Claire’s decision, I’m not convinced it speaks for the industry at large.

Then I read Nick Miller’s piece from the Sydney Morning Herald and suddenly the whole story made alot more sense.

Here’s Nick Miller’s explaination for why journalists are being so unusually coy about claiming a scoop …….

Last  Friday journalists in London camped outside the home of an Australian  entertainer in Berkshire. It was a chilly day, but  most complaints weren’t  about the weather. They were about the fact that they would not, unless someone  broke ranks, be able to publish or broadcast  the instantly recognisable name of  the man they were pursuing.

Partly they were being kind. Partly they had legal fears. And partly it was  due to the self-conscious paranoia that has enveloped British media for the past  year.

Last week an 82 year-old man from Berkshire was arrested by British police on  suspicion of sexual offences. He was not charged,  but bailed to a date in May  pending further inquiries. He is being investigated as part of Operation  Yewtree, launched after claims emerged that the 1970s’ TV host Jimmy Savile had  abused teenage girls.

The accusations against this man were not linked to Savile.

And that’s all the news fit to print according to official, on-the-record  sources, and it’s pretty much all you can find in the mainstream, professional  media.

However, those who tweet and blog have published the name of  a high-profile  Australian entertainer. ”What a disgrace mainstream media won’t name [the  man],” one Twitterer tweeted.

”The MSM propaganda machine is working overtime in a bid to sway public  opinion,” another blogged.

Australian PR director Geoffrey Stackhouse chose to name the entertainer and  then use it as a ”teaching moment” to spruik for business on his company  blog.

”Our legal system is based on the presumption of innocence, but sadly the  court of public opinion is not,” he wrote, without apparent irony. It was not  clear what his sources were for naming the entertainer.

Perhaps it was Twitter, which overflowed with the man’s name at the weekend,  some being slightly cautious about it (that is, phrasing it as a question), most  not, and many jumping straight to ”X is a paedo” without any visible pause to  consider its basis in fact, legality or compassion.

Or Mr Stackhouse may have played an easy game of join-the-dots. In the age of  Google, this narrows the field a tad. No wonder reporters at the stakeout  expressed fervent hope the antipodes would be the first to break the naming  taboo.

Fairfax Media has been unable to confirm from official sources the identity  of the arrested man.

Politics and media blogger Paul Staines, aka Guido Fawkes, has jumped the  hurdle that the press did not, naming the suspect on the principle of free  speech. He blogged: ”a secret police is a dangerous thing, reporting the arrest  of suspects is an important safeguard in a free society …  No judge has ordered  reporting restrictions in relation to [the man], no super-injunctions prevent  the reporting of news concerning him.”

Staines told Fairfax  many British media have plenty of evidence to  confidently name the suspect –  including seeing police at his house when it was  raided last year – but arrests following the phone hacking scandal have led to a  ”compliance structure” in the press.

Journalists have been arrested over their ”off-the-record” contact with  police. Last week The Sun’s  deputy editor Geoff Webster was in court,  charged with authorising payments to public officials for information.

On the subject of professionalism required of police officers, the Leveson  inquiry into press regulation said:  ”Leaks about forthcoming arrests or the  involvement of the famous in the criminal justice system are not in the public  interest.”

In this climate, newsrooms are unable to report stories they used to. ”The  Met[ropolitan Police]  just won’t give you any guidance,” one reporter told Press Gazette in December. ”They say there’s no such thing as  off-the-record any more.”

Fairfax understands that many in the British media have established the name  off the record. But they can’t publish on this basis.

”If a newspaper published that it was [the person], they would be asked ‘how  do you know?’,” Staines said. ”You can’t say that you have a contact at the  Met who confirmed it. Well, you can say that to the editor but not the lawyer.”  Staines said this was ”curtailing the freedom of the press through fear”.

Another reason for excessive caution is that media reforms prompted by the  Leveson report are still in the hands of politicians and the public (and actor  Hugh Grant). Offending the public mood could have long-term consequences for  press freedom.

Still another is the recent scandal involving former Tory treasurer Lord  McAlpine, who was wrongly accused of child abuse in a BBC Newsnight  report. If this investigation came to naught after the entertainer’s name was  tarnished, the press could take the blame.

”Heard of McAlpine?” one BBC reporter at the stakeout said. ”We’re never  going to be the first to name anyone ever again.”

The accused man has helped keep things quiet. Others investigated by Yewtree  angrily, publicly, quotably denied their guilt. In this case there has been  silence. His agent does not return calls, emails or texts. The stakeout was  uneventful.

Finally, and most generously, there is the ”being nice” explanation. The  entertainer is much-loved by generations of TV-watchers. Police are taking the  accusation seriously, but they evidently do not now have enough evidence to  press charges. He is old, and reportedly  was so upset by the accusation that he  spent Christmas in hospital being treated for acute stress. His camp is said to  be emphasising his frail health to newspapers.

Is it such a bad idea not to name him just yet? Or is such self-censorship a  slippery slope? So far, the old media have one answer to this question, and  social media another. But, as shown with the photos of naked Prince Harry in  Vegas, there is only so much a tabloid can stand until its instincts take  over.

And if one domino falls, every media outlet is likely to follow.

Nick Miller is Fairfax Media’s Europe correspondent.

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