Media Coaching

If there was a media training hand book lesson #1 might read something like this:

1. Please ensure you know what you are talking about before agreeing to talk to a journalist.  Particularly someone as smart as Leigh Sales.

I tell my clients more than once in the media training sessions I run that you should never lie, fudge, guess or make stuff up!

Tony Abbott already features in my presentation on what not to do.  Now I have another great example.



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